April 30 Baghdadi

On Sunday afternoon, ISIS and its supporters began hyping an upcoming video from al-Furqan Media Foundation, the group’s media arm largely dedicated to producing leadership speeches.

Not counting audio releases, the upcoming video was to be Furqan’s first since a July 2016 video detailing the provinces, departments, and other structural components of the group.

Still, it was an unusually energetic promotional campaign for a video that no one even knew the subject of. New channels were created and social media dedicated to the upcoming release, disseminating its promotional banner. One ISIS-linked group, Bank al-Ansar, even issued a notice offering social media account credentials for anyone participating in the campaign.

The hype finally made sense Monday when the video was released, featuring elusive ISIS leader Abu Bakr al-Baghdadi. The man who had so many times been reported dead or debilitatingly injured was right in front of us.

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Tags: Articles and Analysis: Articles Analysis
Countries: Sri Lanka
Groups: Islamic State (ISIS-ISIL)
Individuals: Baghdadi, Abu Bakr

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